Every past guest, their preferences, allergies, stay history and lifetime value in one profile — segment them for email campaigns and personalise the arrival experience.

How the Guest CRM module works day to day

The Guest CRM is where the platform learns your guests. Every stay, every source, every rate paid, every note the reception left, every allergy the restaurant flagged — all attached to a single profile that survives across channels and years.

Preference notes are structured: pillow preference, coffee preference, quiet room, high floor, morning check-in. When a returning guest books, reception sees the note before they arrive; the housekeeper sees it on the room task card; the F&B team sees it on the restaurant reservation.

Allergy notes are treated specially — they are highlighted on arrival dashboards, on housekeeping cards, and on any restaurant integration where meals are ordered against the room. There is no way to accidentally miss a peanut allergy in Sabee if the profile has one recorded.

Lifetime value scoring aggregates every historical stay and predicts future value based on booking-window patterns, cancellation history, and rate mix. VIP flags are automatically raised when a guest crosses configurable thresholds, and reception sees the flag on the arrival dashboard.

Email segmentation lets you build audiences from anything on the profile — guests who stayed twice in the last twelve months and paid the flexible rate, guests who booked direct after finding you on Google Hotels, guests who added the breakfast package. Send from Sabee natively or push segments to Mailchimp or HubSpot through the integration.

Pre-arrival and post-stay email flows are pre-built: booking confirmation, seven-day-before pre-arrival, day-of arrival, mid-stay check-in, checkout follow-up, review request. Every template is editable per property and per language.

Sabee's guest crm finally got our team out of the spreadsheet layer we had built over ten years — everything is one source of truth.
— a Sabee customer, 42-room boutique hotel

Included on every plan

The Guest CRM module is part of the core Sabee platform — every paid plan includes it, from Solo at €29 per month up to Enterprise. There are no per-user fees, no per-transaction surcharges, and no separate module licences to renew.

See the full plan comparison on the pricing page, or explore the seven other modules on the product overview.