Press & media resources.

Boilerplate (short)

Sabee is a cloud property management platform for independent hotels, hostels, aparthotels and specialist accommodation operators, combining PMS, channel management, a direct booking engine, revenue analytics and accounting in a single system. Sabee Cloud OÜ is based in Tallinn, Estonia, and serves properties across 42 countries.

Boilerplate (long)

Founded in 2019 by hospitality operators Kertu Sepp and Priit Rannik, Sabee began as an internal tool built to run the founders' own portfolio of independent hotels and hostels across Central Europe before becoming a standalone product. Today Sabee serves more than 2,400 properties in 42 countries, processing over €41 million in gross booking value every month across its booking engine and channel-manager connections. The platform unifies property management, channel distribution, a direct booking engine, revenue analytics, housekeeping and accounting into one system, positioned specifically for independent operators and small-to-mid-size groups who have outgrown entry-level tools but do not want the cost or rigidity of legacy enterprise PMS vendors. Sabee is headquartered in Tallinn, Estonia, operates as an EU data controller and processor under GDPR, and has raised a seed round in 2020 and a Series A in 2023.

Sabee's customer base spans boutique and independent hotels, backpacker and branded hostel networks, serviced-apartment operators, and a growing set of specialist accommodation formats including wellness retreats and eco lodges. What unites them is size and independence rather than a single property type — Sabee is built for operators running one property up through twenty or more, who need enterprise-grade depth in revenue management, channel distribution and accounting without the multi-year implementation timelines and per-property licensing costs typical of legacy hospitality software vendors. The company remains founder-owned and has not taken on institutional control alongside its investors, a structure the founders describe as central to keeping the product roadmap set by customer need rather than quarterly growth targets.

Key metrics

Company timeline

• 2019 — Founded. Kertu Sepp and Priit Rannik sell their hotel and hostel portfolio and found Sabee to build the operations platform they wished they had had.
• 2020 — Seed round. Sabee raises a seed round to build out the initial PMS, channel manager and booking engine, launching to its first external customers outside the founders' own former properties.
• 2021 — Multi-property expansion. The multi-property module ships, and Sabee crosses 500 properties across Central and Southern Europe.
• 2022 — Revenue Analytics and Accounting launch. Sabee adds its revenue analytics and accounting modules, moving from a PMS-plus-channel-manager tool to a full operations platform.
• 2023 — Series A. Sabee raises its Series A to scale go-to-market across Western Europe and expand the integrations catalogue.
• 2024 — International expansion. Sabee passes 1,500 properties and enters Latin American and North African markets.
• 2025 — 2,000+ properties. The platform crosses 2,000 active properties and 480 completed a full 90-day onboarding benchmark study published on the customers page.
• 2026 — Present. Sabee serves 2,400+ properties across 42 countries, with ISO 27001 alignment underway and SOC 2 Type II on the 2027 roadmap.

Press contact

For interview requests, data verification, embargoed briefings, or any other press enquiry, write to press@sabee.esesun.com. Please include your outlet, deadline, and the specific angle of your story so we can route your request to the right person quickly.

Brand guidelines

When referencing Sabee in editorial coverage, please use "Sabee" as the product name and "Sabee Cloud OÜ" as the full legal entity name on first reference where a legal entity is required. Our logo should not be recoloured, stretched, or placed on a background that reduces its legibility. If your publication needs a specific file format or resolution not included in the standard logo pack, our press team can usually turn around a custom export within one business day.

Fact-checking and figures

Every figure on this page — property count, country count, monthly GMV, and the company timeline — is reviewed and updated quarterly by our finance and data teams before publication here, and we are glad to provide supporting detail or a more granular breakdown for any figure a journalist needs to verify before publishing. If a number you have seen attributed to Sabee elsewhere does not match what is published on this page, this page should be treated as the current source of truth, and we would appreciate a note so we can correct the discrepancy at its source.